Globe & Mail
Profit Improvment Advisors
Newsletter

Focus on Profit Improvement

A force to be reckoned with in the flooring industry, Floorscapes Inc. provides and installs a complete line of flooring products, including hardwood, laminate, cork, carpet, ceramic, stone, and slate flooring to a wide range of residential and commercial customers.

The Challenge

Despite 8 years in business, Floorscapes found itself literally at the ground floor of its business with:

  • Stagnating sales

  • Low profits, if any

  • Minimal shareholder’s equity

  • No bank willing to provide financing

In short, the company had little value and was no more than a job for the owner.

The Action Plan

BusinessWorks was engaged by Floorscapes to develop and implement the following processes:

  • Profit improvement planning sessions to identify and quantify the amount of hidden profits in the business

  • A review of pricing and profit margins of major profit centres, leading to significant pricing adjustments

  • The development of detailed financial targets for sales, income, cash flow, along with debt and equity levels

  • Preparation of a financing proposal for potential new lenders

  • Development of a system to measure and monitor actual vs. planned results

  • Periodic management guidance, advisory services and support

The Results (eighteen months later)

  • 15% increase in sales volume

  • 800% increase in net income

  • 618% increase in shareholder’s equity

  • A favorable refinancing arrangement with a new lender

  • Debt to equity ratio reaching a very respectable 2.8 to 1

  • An owner who could sleep at night and who could see the future of his business changing


After eighteen months of implementing the plan, Bryce noted that “business has never been better” and how excited he is by what lies ahead for his business. His current challenge is deciding just how big Floorscapes should grow and over what time period!

“Steven, I was describing what you do to a friend of mine and I was stumped for words. Although I know you have an accounting background, I know what you do for me is far more than that…I really consider you to be a significant member of our management team”.

Bryce Osborne – Floorscapes Inc.


  • HOME
  • PROFIT PROGRAM
    • Services
    • Benefits
    • Our Clients
  • CFOs IN THE NEWS
  • OUR GUARANTEE
  • SOUND ADVICE
    • Increasing Profits
    • Finding Money
    • The Price is Right
    • Success Planning
    • Growth by Numbers
    • Take The Profit Test
  • ARTICLES
  • SUCCESS STORIES
  • TESTIMONIALS
  • ABOUT US
  • FAQ'S
  • ASK AN EXPERT
  • NEWSLETTER
  • CONTACT US

Top of page

Home | Newsletter | Guarantee | Testimonials | Resources | Ask an Expert | FAQ's | Contact
Site Map | Disclaimer | Privacy Policy
Copyright ©BusinessWorks Chartered Accountants. All rights reserved.